Every one is different
Every one is different. No doubt, you've heard this said of snowflakes. More importantly, this applies to people. When it does, we even write it a little differently, as 'everyone' instead of 'every one.'
Uniqueness can be beautiful, but by the same token, you can have something stick out like a sore thumb, which isn't nice.
Naturally, for us at LogosNZ, the symbol of uniqueness is our plates; no two of our plates are ever the same. They come with their own natural patterns, some stark and some subtle, beautifully different every one.